• Responsible for all marketing efforts for Visit Buffalo Wyoming & JCTA
  • Develop and implement marketing strategies.
  • Create a holistic marketing plan for the year and manage the marketing chart.
  • Explore new marketing trends, tactics, and ideas and be quick to adapt as trends evolve.
  • Work with the Tourism Board to establish goals to be measured, evaluated, and analyzed monthly and yearly to ensure constant progress and growth as an organization.
  • Manage the visitor email database and oversee all email marketing strategies
  • Create and distribute visitor emails within the guidelines of the Visit Buffalo & Kaycee brand.
  • Responsible for leading and executing all social media efforts, strategies, and content including but not limited to Facebook, Twitter, Instagram, and YouTube channel.
  • Produce and evaluate reports for website, email marketing, and social media tracking and measure success as it relates to the marketing goals.
  • Work with Tourism Board to manage blog content and strategy including posting blogs once received and working with SEO contractor to pursue topics based on keyword research or content needs.
  • Work with SEO contractors on PPC campaigns.
  • Work with web developer on ongoing projects, requests, maintenance, needs, etc.
  • Regularly update and maintain the Visit Buffalo Wyoming website, including content updates, copywriting, optimization of high traffic pages, implementation of changing technologies, and other keeping in mind current best practices.
  • Have a well-rounded knowledge of current marketing best practices including but not limited to digital, print, radio, TV, direct mail, out of home, etc.
  • Work with Tourism Board to manage marketing contracts.
  • Work with Tourism Board to manage marketing funds within the scope of the JCTA budget.
  • Identify content needs and work with the Tourism Board to acquire and organize newphotography and video assets.
  • Work with state partners such as Wyoming Office of Tourism and regional partners to leverage all possible co-op marketing programs that would benefit JCTA.
  • Work on placement and distribution of materials for Visit Buffalo & Kaycee collateral locally and regionally.
  • Be a team player and do what is necessary to help grow lodging tax revenue and promote Buffalo and Kaycee as year-round destinations with endless possibilities.
  • Assist the Tourism Board with groups and conferences recruitment as needed.
• Public Relations:
  • Lead the public relations efforts for Visit Buffalo and Kaycee, including but not limited to working with and recruiting influencers and bloggers, creating and hosting FAM trips, and maintaining a presence at local conferences if needed.
  • Produce and distribute press releases as needed.
  • Develop tip sheets for distribution and pitching to journalists and influencers.
• Design
  • Work on design needs including ads, collateral, creative, content, etc. and have the ability to work under deadlines.
  • Work on the annual Visitors’ Guide, brochures, and other various publications.

Required education and experience

• Degree in marketing, business, communications, or similar from accredited university required.
• Past work experience may be considered in lieu of degree.
• Knowledge of current marketing best practices required with the ability to think creatively outside of the box and adapt quickly to change.
• Strong communication skills required.
• Must have a valid driver’s license issued by a recognized United States governmental agency.
• Must have some knowledge about the Buffalo and Johnson County area. Training will occure but a general knowledge of the area is important.
• Prior work experience with listed references, Associates, or undergraduate degree.

Other Desired Skills and Abilities

• Knowledge of CMS and WordPress a plus.
• Knowledge of best practices for SEO, SEM, and Google Analytics a plus.
• Strong copywriting skills preferred.
• Photography skills a plus.
• Knowledge of Adobe Creative Suite a plus.
• Civic or community involvement representing Buffalo outside of the organization considered a plus.