Social Media & Digital Marketing Strategist, Herrmann Global

Lander, WY or remote

Job Title: Social Media & Digital Marketing Strategist

Organization: Herrmann Global

Overview: Herrmann Global is a highly reputable strategic tourism marketing firm that specializes in connecting travel and hospitality brands to the right audience. Utilizing the latest technology and industry trends efficiently, to inspire and engage relevant potential travelers by creating unique stories via Visit USA Parks and Untraveled. They are a passionate, value driven group of people committed to a shared purpose of helping destinations that are lesser-known build a competitive advantage globally with a small budget. Working hard, but also valuing rest, self-care and rejuvenation. Most companies pay lip service to this, but they’ve embedded these values within our policies and procedures, offering up to 28 paid vacation days for all staff as one of many examples. The office is located in a small town in Wyoming, surrounded by gorgeous mountains that offer world-class climbing, backpacking, and fishing. They love their staff in the office, but  are also a virtual company with team members spread across the US and Europe.

They are currently seeking a social media and digital marketing strategist to assist with many aspects of the marketing operations including content creation, social media management, and paid social campaigns. The ideal candidate is eager to learn, creative, and active on social media.


  • Coordinate with Content Manager and VP of Digital Strategy on social media content creation and community management for Herrmann Global-owned travel media brands​—​Visit USA Parks and Untraveled

  • Build and grow social media presence for clients as well as Herrmann Global-owned travel media brands

  • Assist VP of Digital Strategy and VP of Global Strategies with developing, implementing and managing marketing campaigns

  • Collaborate with the team to create successful social media and content-driven campaigns for clients

  • Analyze data and prepare reports on social media performance and paid social campaigns

Minimum Qualifications: 

  • Minimum one year of social media management experience

  • Highly creative with excellent analytical abilities

  • Outstanding communication, interpersonal, and critical thinking skills

  • Willingness to ​research and learn about trends and tools in social media, marketing, and advertising

Preferred Qualifications:

  • Bachelor’s degree in marketing, hospitality & tourism, or relevant field

  • Experience in setting up and optimizing social media and Google ad campaigns

How to Apply: Please send a cover letter and resume to​ & ​, and click here to see the full job description